We may also maintain and use your personally identifiable information to attribute your comments, letters to the editor and/or other submissions to the Site to you. As has traditionally been the case with our print editions, we may require that you supply certain information to us (such as your real name, daytime telephone number and/or e-mail address) in connection with comments and other submissions to the Site. That is because we may need to contact you, and because your identity may be important to understand your point of view. If you send us comments or other submissions, we reserve the right to publish them in print or display them on this Site in full or in edited form. We normally honor requests to withhold your name and address when provided in connection with comments and other submissions, both in print and on-line, but we reserve the right to use, discuss and report facts that we consider newsworthy relating to submissions even if it might reveal or tend to reveal the poster’s identity.
We may combine personally identifiable information and automatic information we obtain from you or your activities with other data concerning or relating to the behavioral and demographic attributes of our customers, in order to identify our best customers, reach them effectively, understand their interests and best manage our relationships with them.
We may also use personally identifiable information to send you advertisements, promotions and information about the Site, ACE and our partners.
If you chose to provide your personally identifiable information for the purposes of a third-party contest, promotion, poll, survey or newsletter, your personally identifiable information will be given to ACE and to the third-party advertiser/sponsor involved with the relevant contest, promotion, poll, survey or newsletter and/or its agents and affiliates. For rules or requirements for contests, promotions, polls, surveys and/or newsletters, please see the applicable page on our Site.
We occasionally have third party agents, subsidiaries, affiliates and joint ventures that perform functions on our behalf, such as credit card processing, shipping or stocking orders, providing customer service, data combination, etc. They are provided access to personally identifiable information needed to perform their functions.
In the event of a sale of ACE or a sale of substantially all ACE assets, personally identifiable information may be one of the business assets transferred or sold.
We may maintain and use automatic information to track how our visitors use the Site, study traffic patterns, and run and maintain the site, and we and other third parties may provide targeted advertisements to you based on such data.
We may share aggregated data with our advertisers and other marketing and business partners.